Les 5 meilleurs créateurs de vidéos sur les produits IA

AI product video creators are rapidly transforming how businesses, enterprises, and creators produce engaging, high-quality videos at scale. By leveraging advanced features like text-to-video, digital avatars, and automated editing, these platforms streamline the video production process—making professional results accessible to organizations of all sizes. Whether you’re launching new products, scaling e-commerce content, or enhancing internal communications, the right AI video tool can save time, reduce costs, and boost your brand’s impact. Below, we compare the top AI video creation platforms, drawing on insights from leading industry reviews and user feedback, including our overview of the top AI video creators of 2025, to help you choose the best fit for your needs.

Akool: Best for E-commerce Product and Marketing Videos

Akool is purpose-built for brands and marketers seeking to rapidly generate high-converting product videos with minimal manual effort. Its intuitive platform can transform product images, descriptions, and scripts into polished videos, as detailed in our review of the best 5 AI video makers perfect for business marketing. By emphasizing brand consistency and seamless integration with online storefronts, Akool stands out compared to generic or filmmaker-oriented tools—as highlighted in our look at top AI avatar platforms for video creation.

Recent product updates in 2025 include advanced scene customization, improved AI voiceover quality, and expanded integrations with Shopify and WooCommerce. Akool has also introduced new AI avatars and multi-language support, enabling brands to localize campaigns for global audiences—an area where many competitors still lag.

Key Features:

• Automated Product-to-Video Generation: Instantly convert product images and descriptions into tailored marketing videos. This automation reduces manual editing time and ensures brand consistency across large product catalogs, addressing a major pain point for e-commerce teams.
• AI Voiceover and Avatar Support: Select from a diverse library of AI voices and avatars to narrate your videos. This feature enables multi-lingual, personalized content, helping brands resonate with diverse audiences and scale internationally.
• E-commerce and Marketing Integrations: Directly publish videos to Shopify, WooCommerce, or social media platforms. This streamlines the workflow from creation to distribution, a differentiator noted by leading industry reviews.

Pricing:

• Free plan with limited exports and watermark
• Pro plan starts at $29/month (more export minutes, watermark removal, advanced customization)
• Enterprise pricing available for high-volume brands

Pros:

• Tailored for product and e-commerce videos, making it easy for online retailers to create high-converting content
• Fast turnaround with automated editing and template-driven workflows
• Supports multiple languages and avatars for global reach

Cons:

• Less suited for highly creative or narrative-driven video projects compared to filmmaker-oriented tools like Runway or LTX Studio
• Advanced customization may require a learning curve for new users
• Some advanced features are only available on higher-tier plans

Use Cases:

• E-commerce Product Launches: Quickly generate videos for new product listings to boost engagement and conversions.
• Social Media Ads: Create short, branded product videos optimized for platforms like Instagram and TikTok.
• Localized Marketing Campaigns: Produce multi-language product videos for international audiences with minimal manual effort.

Synthesia: Best for Enterprise-Grade AI Video with Digital Avatars

Synthesia is a leader in enterprise-grade AI video creation, enabling businesses to produce professional videos using realistic AI avatars and voiceovers in over 140 languages. Its position is reinforced by one of our creator–marketer comparisons. The platform is widely adopted for training, onboarding, and corporate communications, allowing users to turn scripts, slides, or documents into engaging videos without the need for cameras or studios. Synthesia’s focus on scalability and localization makes it a top choice for global organizations.

In 2025, Synthesia expanded its avatar library to over 230 options, improved AI dubbing for 29+ languages, and launched new API integrations for automated video workflows. Enhanced video translation and custom avatar features further strengthen its appeal for enterprise clients seeking consistent, branded communications.

Key Features:

• AI Avatar Video Generation: Convert scripts into videos featuring lifelike digital presenters, streamlining the creation of training and explainer content.
• Multi-language Support and Dubbing: Instantly translate videos into 140+ languages with accurate lip-sync and voice matching, ensuring global reach. For more on text-to-video marketing applications, see our guide to artificial intelligence text-to-video tools for marketing.
• Document and Slide Conversion: Upload PowerPoint, PDF, or text files to automatically generate structured video presentations, reducing manual effort for internal communications and training.

Pricing:

• Free plan includes 3 minutes/month and 9 avatars
• Starter plan at $29/month for 10 minutes/month and 125+ avatars
• Creator plan at $89/month for 30 minutes/month, API access, and advanced features
• Enterprise pricing available

Pros:

• Produces highly polished, professional videos suitable for business and educational use
• Extensive language and avatar support, ideal for global organizations
• Easy-to-use interface with rapid video turnaround

Cons:

• Less suitable for creative or artistic video projects—focuses on structured, presentation-style content
• Limited scene customization and animation capabilities compared to filmmaker tools
• Higher-tier features and minutes can become expensive for heavy users

Runway: Best for Cinematic and Creative AI Video Generation

Runway offers a comprehensive suite of generative AI video tools tailored for creators, filmmakers, and marketers seeking cinematic results. It stands alongside other video generators every content creator should try. With advanced features like text-to-video, image-to-video, and detailed editing controls, Runway empowers users to produce stylized, high-fidelity videos with maximum creative flexibility.

In 2025, Runway released its Gen-3 Alpha model for higher fidelity video, expanded its Academy learning resources, and improved Act One for AI-driven character performance. New camera movement and inpainting tools further enhance its appeal for filmmakers and creative professionals.

Key Features:

• Text/Image-to-Video Generation: Create videos from prompts or images, with granular control over camera movement, style, and scene content. For more options, see our overview of AI video creation tools to boost your content game.
• AI-Powered Editing Tools: Utilize background removal, slow motion, subtitle generation, and inpainting for post-production polish.
• Act One Character Performance: Map real actor performances onto AI-generated characters for dynamic, lifelike movement, expanding creative possibilities for filmmakers.

Pricing:

• Free plan with 125 credits for image-to-video
• Standard plan at $12/month (annual) unlocks text-to-video, watermark removal, and more models
• Pro at $28/month for custom voices and higher storage
• Unlimited at $76/month for unlimited generations

LTX Studio: Best for AI-Powered Storyboarding and Pre-Production

LTX Studio specializes in AI-driven storyboarding and scene planning, targeting filmmakers and creative teams who need granular control over narrative structure. It complements resources like our roundup of AI tools that turn photos into motion. The platform guides users through script upload, character design, and shot-by-shot breakdowns, making it ideal for pre-visualization, pitching, and collaborative creative development.

In 2025, LTX Studio added pitch deck export, an editing package for pro video editors, and new character control tools. The platform also improved its scene breakdown and planning workflow, further supporting narrative projects and creative collaboration.

Key Features:

• Script-to-Storyboard Workflow: Upload scripts to generate detailed storyboards and scene breakdowns, streamlining pre-production planning. To explore free options, refer to our complete guide to free AI video generators in 2025.
• Character and Style Customization: Define character traits, visual style, and scene context for consistent storytelling across shots.
• Export Options for Production: Output pitch decks, editing packages, or MP4 files for use in professional editing software.

Hailuo: Best for Free Short-Form AI Video Prototyping

Hailuo is a Chinese AI video generator recognized for its realistic motion, strong prompt adherence, and exceptionally generous free plan in our best list of free AI video creators. The platform excels at creating short-form, visually believable videos and offers subject reference features for character consistency across scenes—ideal for rapid prototyping without upfront investment.

In 2025, Hailuo introduced subject reference for character consistency, improved prompt interpretation, and expanded daily free credit allowances. Enhanced image-to-video capabilities have also resulted in more polished outputs, making it a strong contender for short social content.

Key Features:

• Text and Image-to-Video Generation: Create short, realistic videos from prompts or images, with strong adherence to user instructions.
• Subject Reference Feature: Upload character images to maintain consistency across multiple scenes.
• Generous Free Credits: Receive 100 daily credits just for logging in, making it accessible for experimentation and prototyping.

Feature Comparison and Market Context

Across the AI video creation landscape, several trends and differentiators emerge:

• Automation and Ease of Use: Akool and Synthesia lead in streamlining workflows for business and e-commerce users, while Runway and LTX Studio cater to creative professionals seeking granular control.
• Integration and Workflow: Deep integrations with e-commerce and productivity platforms are increasingly valued.
• Localization and Accessibility: Multi-language support remains a critical feature for global brands.
• Creative Flexibility: Filmmaker-focused tools provide advanced editing, while business-oriented platforms emphasize structured outputs.
• Pricing and Accessibility: Generous free tiers lower barriers for experimentation, while tiered plans offer advanced capabilities.

Les opportunités de différenciation incluent l'extension des fonctionnalités d'accessibilité, la simplification de l'intégration des outils créatifs et la présentation d'études de cas réelles. Pour les entreprises, les entreprises et les créateurs, la bonne plateforme vidéo basée sur l'IA dépend de leurs besoins spécifiques, qu'il s'agisse de développer le contenu du commerce électronique, de produire des histoires cinématographiques ou de prototyper rapidement de nouvelles idées. L'écosystème actuel propose des options robustes pour chaque cas d'utilisation, l'innovation continue promettant des capacités encore plus importantes à l'avenir.

Questions fréquemment posées

Quels types de vidéos les créateurs de vidéos de produits IA peuvent-ils générer ?

Les créateurs de vidéos sur les produits basés sur l'IA peuvent produire une gamme de vidéos, notamment des présentations de produits, des publicités marketing, des modules de formation, des vidéos explicatives et des storyboards. L'outil qui vous convient le mieux dépend de votre cas d'utilisation spécifique et du niveau de contrôle créatif souhaité.

Comment les plateformes vidéo basées sur l'IA gèrent-elles plusieurs langues ?

De nombreuses plateformes vidéo d'IA de premier plan offrent un support multilingue, ce qui vous permet de créer des vidéos dans différentes langues. Certains outils fournissent également un doublage automatique et une synchronisation labiale précise pour les campagnes et les audiences mondiales.

Les créateurs de vidéos basés sur l'IA sont-ils adaptés aux projets de longue durée ou cinématographiques ?

Certaines plateformes, comme Runway et LTX Studio, conviennent mieux aux projets créatifs ou cinématographiques. D'autres se concentrent sur des contenus courts et structurés, ce qui les rend idéaux pour le marketing, le commerce électronique ou les vidéos de formation.

Puis-je intégrer des outils vidéo basés sur l'IA à mes plateformes de commerce électronique ou commerciales ?

Oui, plusieurs créateurs de vidéos basés sur l'IA proposent des intégrations avec des plateformes de commerce électronique telles que Shopify et WooCommerce, ainsi que des outils d'automatisation des flux de travail. Cela permet de rationaliser la production et la publication de vidéos pour les entreprises.

Est-il possible d'essayer gratuitement les plateformes de création vidéo basées sur l'IA ?

La plupart des plateformes proposent un plan ou un essai gratuit avec des fonctionnalités limitées ou des minutes d'exportation. Cela vous permet de tester les capacités de la plateforme avant de souscrire à un abonnement payant.